FSU – Fyns Serviceudlejning

Total supplier for parties and events

When Fyns Serviceudlejning, also known as FSU, first contacted us, it was with the desire for a new website. They wanted to switch from Umbraco to WordPress with a more SEO-friendly website structure. FSU has got a new webshop, which had the purpose of presenting the company's fantastic selection of tents, tables and chairs. FSU has three locations in Denmark and has built a strong business within the rental industry over many years. It should be an investment in the company's future digital presence, not just a quick fix. Therefore, we focused on both SEO and Google Ads from the start. In addition to a new website, we have also developed a Custom Dashboard for FSU in Rentman.
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FSU event

Målsætning

The goal of our collaboration with FSU was to create a new, SEO-optimized website that could serve as a strong digital foundation for their future growth. The goal was to create a flexible platform that FSU could maintain and update with new content themselves - and which should make it possible to show their services visually appealing.

Proces

Our process began by establishing a digital strategy that matched FSU's vision and target audience. We worked closely with FSU to choose fonts, colors and layouts that ensured a visually coherent expression on all screen sizes. Because FSU's services are visual, it was important to create a site where images and videos could present their services in an engaging way. Along with SEO, we also invested in Google Ads, which ensured a consistent digital marketing strategy.

Resultat

The result was a professional and user-friendly website that lives up to the highest requirements for speed and SEO standards. The new site has not only improved FSU's visibility on Google but also made it easier for them to update and present their services in a visually engaging way. The combination of SEO and Google Ads has created a strong online presence, which has resulted in increased traffic and engagement from visitors.

Fremtid

In the future, we will continue to collaborate with FSU to continuously optimize both SEO and Google Ads strategies, as the market and their business goals evolve. We will continuously analyze and improve their digital presence, ensure that the website is always updated with relevant keywords and expand the use of remarketing to keep FSU top-of-mind with potential customers.

Præsentation af kunden 

FSU is a total supplier for parties and events. They move out and set up throughout the country, and they have done so for many years. The company has roots dating back to 1952, where they covered toys, camping and baby equipment, among other things. Since the mid-80s, FSU has been known for delivering quality equipment to Danes, and has since had an incredible number of orders and deliveries to large and significant events.

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FSU Fyns Serviceudlejning

IT Stacks arbejde i processen

New website meant new digital strategy

Before the real work in WordPress could begin, FSU had to decide on a new digital strategy - including fonts and colors on all screen sizes. In their industry, it is important to be able to make beautiful, visual presentations of their services - to show that they can deliver what the customer dreams of.It was crucial for the visual expression to have image and video material implemented on the new website. After we have helped them from their old CSM system to a new one, they can now change images, videos and texts themselves.

SEO was a focal point from the start

We developed the website with a focus on an expanded SEO strategy that could easily be implemented in the future. FSU knew that they would invest in a long-term marketing strategy, so we made the website compatible with Google from the start. When the website was published, we could easily start the SEO work.SEO was implemented in combination with Google Ads. In this way, we ensured that the digital marketing would always be consistent with Google. Our goal was ultimately to create a good relationship with the visitor through strong texts, newsletters and Google remarketing.

Custom Dashboard in Rentman

Rentman is an all-in-one warehouse management solution that provides a complete overview of inventory, rented equipment and optimization of delivery processes. FSU lacked certain functions that are not available as standard functions in the system. This is where our Custom Dashboard comes into the picture. We developed a Custom Dashboard where we created a customized staffing overview. This solution provides a monthly overview of the company's turnover and workload, which employees can follow without having direct access to Rentman. This dashboard thus gives the entire organization a clear insight into the workload and finances, which makes it easier to plan ahead.

Resultat

Visually appealing website that creates eye-catchers

The result was a professional and user-friendly website that lives up to the highest requirements for speed and SEO standards. The new site has not only improved FSU's visibility on Google but also made it easier for them to update and present their services in a visually engaging way. The combination of SEO and Google Ads has created a strong online presence, which has resulted in increased traffic and engagement from visitors.


IT Stack has helped to digitize their entire order management, which today goes from the webshop, directly integrated to Rentman. From here, the order is automatically sent to e-conomic, where it is handled and invoiced. The digital modernization of FSU has ensured that the company has automated important elements in their business, so they can scale with the increased demand.

FSU event

Næste skridt

Det fremtidige samarbejde

In the future, we will continue to optimize and maintain our SEO strategy and set up additional tracking for precise data insights, so we can optimize FSU's digital presence even more purposefully. In addition, we will continuously further develop customized solutions for their Custom Dashboard that can make their workflows easier.

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